Posts made by author 'Baird & Warner Marketing Team'
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22
Minimalist Home Decor Tips for Every Room
Minimalist home decor is more than a trend — it's a method of simplifying your space and creating a clean, serene environment for your home. Like the Konmari Method that took the world by storm, minimalist decorating can also be a jumping-off point for self-improvement and more conscious consumption. If you're interested in bringing minimalist design into your space, here are a few tips to help you get started.
Choose a neutral color palette
Shades of white are what first come to mind when envisioning a minimalist color palette, but clean, white decor is not always the most realistic color for every lifestyle — especially one that comes with children and four-legged friends. I...
14
Best Insulation Tips to Prepare Your Chicagoland Home for Winter
As the chilly winds blow across Chicagoland, our real estate agents can see the writing on the wall: winter is coming. As much as we enjoy frosty mornings and the promise of snowy days ahead, we also want to ensure you stay cozy and warm in your Chicago home this season.
It starts with making sure you're well-insulated. These simple DIY insulation tips are easy, fast and affordable. Best of all, they'll keep you warm this winter and help shave a few dollars off your utility bills.
- Put Weather Stripping Around Doors and Windows
Drafty windows and doors are among the leading sources of heat loss in an average home. Luckily, gaps and cracks are easy to find around window and door frames and just as easy to fix. Finding them is often as simple as using your bare hands to detect incoming d...
7
Skip the Holiday Baking: Chicagoland Bakeries
The holidays are upon us in Chicago, and there's always a lot to do before the whole family arrives for big holiday meals. If you find yourself running out of time for tasks like baking, don't worry. Our real estate agents are here to help.
Thanks to the folks at these outstanding local bakeries, you can leave the pie-making to somebody else this year. No matter where in Chicagoland you call home, there's a great pie shop nearby.
- Hoosier Mama Pie Company - 1618 W Chicago Ave, Chicago, IL 60622
Nestled in Chicago's West Town neighborhood, the cozy
31
Bed and Breakfasts in Chicagoland for a Cozy Getaway
With the official start of winter on the horizon, it's what our real estate agents like to call "cozy season" in Chicago. It's the perfect time of year to check into a homey bed and breakfast for a little holiday getaway.
Visitors looking for a place to stay or locals seeking a winter "staycation" will find no shortage of options in each of Chicago's distinct neighborhoods. These are some of our favorite bed and breakfasts in Chicagoland.
Chicago:
31
Our Brand Transformation : We're Breaking Out of the Box.
We're thrilled to announce that after nearly 40 years, we have a new look. Our new brand identity is part of our 170th anniversary celebration — we're paying homage to our past while looking ahead to the future.
"Throughout our 169-year history, Baird & Warner has always been about reinvention and reinvestment with the goal of transforming the brokerage for the future while staying committed to our values," says Steve Baird, president and CEO.
With that in mind, every element of the new brand is closely tied to our history, our community and the brokerage we hope to be for the next 170 years.
Our palette shifted from black to Deep Lake blue, a nod to Lake Michigan and a reference to our deep history. Amber Wheat elevates the previous yellow color and symbolizes our resilience, culture of empowerment, and — of course — our strong Midwest values.
We visited the archives to revive a classic brand element and give it a modern update, taking our 1855 founding date to design a unique, modern icon. Using the Baird & Warner initials, we created two more patterns that harken to prestigious heritage brands.
Combined with aspirational, lifestyle photography and a custom-designed typeface (named BW Bow Tie after the iconic fashion accessory of the late John W. Baird), the look evokes a sophisticated, elevated identity.
"Today's agents, buyers and sellers are more sophisticated than ever, so the changes we have made both externally and internally represent our dedication to meet them where they are in the marketplace and reinforce Baird & Warner's position as a sophisticated lifestyle brand."
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